{"product_id":"blockbusters-the-five-keys-to-developing-great-new-products","title":"Blockbusters: The Five Keys to Developing GREAT New Products","description":"\u003cp\u003eWhat Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.\u003c\/p\u003e\u003cp\u003eLynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:\u003c\/p\u003e\u003cp\u003eCompelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork\u003c\/p\u003e","brand":"Gary S. Lynn","offers":[{"title":"Trade Paperback","offer_id":51670205727026,"sku":"9780060084745","price":12.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7934\/0850\/files\/9780060084745.jpg?v=1787959002","url":"https:\/\/53rdstreetbooks.com\/products\/blockbusters-the-five-keys-to-developing-great-new-products","provider":"53rd Street Books","version":"1.0","type":"link"}