{"product_id":"conversations-that-sell-collaborate-with-buyers-and-make-every-conversation-count","title":"Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count","description":"\u003cp\u003e\u003cstrong\u003eThis book introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eToday's buyers want more from sales professionals than a simple consultation. What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a win...where they, the seller, and the organization, achieve a winning outcome. Based on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - \u003cem\u003eConversations That Sell\u003c\/em\u003e shows you how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare for an effective sales call - Identify sales opportunities and the factors that drive buyers to act\u003c\/li\u003e\n\u003cli\u003eAdjust their approach to the type of buyer - Achievers, Commanders, Reflectors, and Expressers\u003c\/li\u003e\n\u003cli\u003eMake conversations flow easily - Address problems, opportunities, wants, and needs\u003c\/li\u003e\n\u003cli\u003eWork through objections - Advance and close sales; and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePacked with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs…on the buyer.\u003c\/p\u003e","brand":"Nancy Bleeke","offers":[{"title":"Softcover","offer_id":51669487354162,"sku":"9780814431801","price":13.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7934\/0850\/files\/9780814431801.jpg?v=1787958258","url":"https:\/\/53rdstreetbooks.com\/products\/conversations-that-sell-collaborate-with-buyers-and-make-every-conversation-count","provider":"53rd Street Books","version":"1.0","type":"link"}