{"product_id":"kick-in-the-seat-of-the-pants","title":"Kick In The Seat of the Pants","description":"\u003cp\u003eWhen was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen it's time to seek out new information, adopt the mindset of an \u003cb\u003eExplorer.\u003c\/b\u003e Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns.\u003c\/li\u003e\n\u003cli\u003eWhen you need to create a new idea, let the \u003cb\u003eArtist\u003c\/b\u003e in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea.\u003c\/li\u003e\n\u003cli\u003eWhen it's time to decide if your idea is worth implementing, see yourself as a \u003cb\u003eJudge.\u003c\/b\u003e Ask what's wrong and if the timing's right. Question your assumptions and make a decision.\u003c\/li\u003e\n\u003cli\u003eAnd when you carry your idea into action, be a \u003cb\u003eWarrior.\u003c\/b\u003e Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective.\u003c\/li\u003e\n\u003c\/ul\u003eKick provides exercises, stories, tips, and Roger von Oech's proven techniques to help you strengthen each of your own creative roles.","brand":"Roger Von Oech","offers":[{"title":"Trade Paperback","offer_id":51671244570930,"sku":"9780060960247","price":14.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/7934\/0850\/files\/9780060960247.jpg?v=1787960369","url":"https:\/\/53rdstreetbooks.com\/products\/kick-in-the-seat-of-the-pants","provider":"53rd Street Books","version":"1.0","type":"link"}