Behind The Wheel At Chrysler
The Iacocca Legacy
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
Additional Information
- Contributor(s): Doron P. Levin
- ISBN-13: 9780156004749
- Publish Date: 10/17/1996
- Publisher: Mariner Books
- Format: Trade Paperback
- Language: English
- Age Range: Adult
- Pages: 368
Behind The Wheel At Chrysler: The Iacocca Legacy
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