Cómo ganarse a la gente

Relationships are at the heart of every positive human experience.
From the moment of birth, relationships mark us—in our families, on the playground, at school, and in the workplace.

Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills that will make them even better. And relational novices will learn skills that can transform them into relational dynamos.

Maxwell's secret is the people principles he teaches. Relationships work and build on five levels: Readiness, Connection, Trust, Investment, and Reward. On each level are principles that will change the way you view interpersonal relationships. Some are intuitive, such as the Mirror Principle: The first person we must examine is ourselves. Others may go against your instincts, such as the Confrontation Principle: Caring for people should precede confronting people. All of them are 100 percent practical!

Maxwell delves into issues that confront us in the workplace, at home, in church, at school - in short, anyplace you find people. And he reveals not only the benefits of developing healthy relationships, but how to actually do it. Working with others is the key to success in every area of life. As Maxwell says, "If you can win with people, you can win!"