El arte de la guerra para la pequeña y mediana empresa

SPANISH EDITION: Sun Tzu’s The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership—all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses—including industry powerhouses. And now, filled with examples from innovative small businesses, The Art of War for Small Business translates Sun Tzu’s classic treatise into 12 powerful lesson, revealing how to:

·         Choose the right ground four your battles

·         Prepare without falling prey to paralysis

·         Strike your competitors’ weakest points

·         Focus resources on conquering key challenges

·         Go where the enemy is not

·         Consolidate victories

·         Build and leverage strategic alliances

·         And more

Large companies may deploy overwhelming forces, but small, nimble ones can outsmart, outmaneuver and outstrategize competitors—The Art of War for Small Business will help you capture crucial sectors and emerge victorious.