High-Profit Selling
Win the Sale Without Compromising on Price
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.
In this invaluable resource, you’ll learn:
- how to avoid negotiating, actively listen to customers,
- match the benefits of products or services with customers’ needs and pains,
- confidently communicate value,
- and ensure prospects are serious and not shopping for price.
Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
Additional Information
- Contributor(s): Mark Hunter, CSP
- About the Contributor(s):
Mark Hunter, known as, "The Sales Hunter," is globally recognized for his expertise in sales leadership. He specializes in business development and guiding organizations to find and retain high-quality prospects without discounting their fee. His ability to inspire sales teams to create self motivating and integrity driven cultures, makes Mark Hunter a highly sought after keynote speaker, consultant and coach. Mark has taken his vision for sales leadership to more than 25 countries and 5 continents where he leads and consults with companies ranging from small startups to global giants.
- ISBN-13: 9780814420096
- Publish Date: 02/15/2012
- Publisher: AMACOM
- Format: Softcover
- Language: English
- Age Range: Adult
- Case Quantity: 32
- Dimensions: 8.98(h) x 6.02(w) x 0.79(d) inches
- Pages: 272
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