How to Mind-Read Your Customers

Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

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Discover how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship.

What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or maybe success in sales just boils down to good old-fashioned hard work. While all these things contribute to sales success, business strategist David Snyder knows that the real key is reading different personality types--including one's own.

Based on Snyder's popular seminar, How to Mind-Read Your Customers will teach you how to:

  • Gain insight into your own personalities
  • Identify your strengths and weaknesses
  • Gain a better understanding of yourself
  • Understand and relate better to others
  • Size up people as early as the first phone conversation
  • Improve relationships with customers
  • Enhance teamwork
  • Eliminate mistakes in communication
  • Make a great first impression
  • Increase sales

Innovative and empowering, yet down-to-earth and humorous, How to Mind-Read Your Customers is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.

Format: Softcover

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